Is direct mail still effective in the digital age, or is it just nostalgia marketing?

I actually had good luck bringing direct mail back for my real estate business. What made a big difference was personalization — like including the client’s neighborhood name and a short message. People definitely notice that. I used an online service that prints and mails everything the next day, so it saved me a ton of time. If you want to try it, there are some good deals floating around, like these promo codes Amazingmail that can help cut the cost a bit. For me, it’s been a nice complement to email campaigns rather than a replacement.