Discussions

From our side we hit that wall when we tried to treat our stack more like a proper supply-side platform instead of a couple of glued-together services. As soon as QPS grew, the bottlenecks in our routing and reporting showed up fast. We ended up looking at teams that actually design high-load ad systems, and https://geomotiv.com/industries/adtech/ssp/ was one of the options we checked out because they think in terms of architecture, not just features. It still takes planning, caching strategies and a lot of load testing, but once you approach it as an SSP-style product instead of a “good enough” setup, scaling stops being pure firefighting.