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When deciding whether to hire an SEO agency, many business owners get stuck on the monthly fee. The more important, and often overlooked, calculation is the opportunity cost of not hiring one. This cost comes in two forms: the value of your own time and the value of the business you are losing to competitors. This is the financial case for professional management, a service provided by firms like Randle Media.

First, consider the value of your time. As a business owner, your time is best spent on high-level tasks: strategy, sales, and managing your team. If you spend ten hours a month on DIY SEO, what is the dollar value of that time? It is almost certain that those ten hours, if spent on sales or client relations, would generate far more revenue than you "save" by not hiring an expert. A professional agency handles the complex, time-consuming marketing tasks, freeing you to focus on what you do best.

Second, and more importantly, is the cost of lost customers. Every day that your website is not on the first page of search results, your competitors are capturing those leads. If your rival is ranked number one for your most valuable keyword, they are getting the lion's share of the traffic and the sales. This is a direct, daily loss of revenue. Hiring a professional* SEO Company In New Jersey* is the mechanism to stop this loss and begin capturing that market share for yourself. The cost of the agency is often a fraction of the new business they can bring in.

The real question is not "can I afford to hire an agency?" but "can I afford to let my competitors take all the best leads?"

To stop losing business to your competition, contact Randle Media.