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If you still think that SMS and email are the best you can do for direct communication with customers, take a look at https://flowium.com/lp/rcs-marketing-agency/. RCS allows you to build not just messages, but real interactive mini-experiences: with buttons, pictures, personalization, and proven branding. This not only increases opens and clicks, but also provides real data on user behavior, allowing you to quickly adapt your campaigns. For strategic marketers, this is an opportunity to combine instant communication with analytics and increase the effectiveness of all channels at once.