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What Truly Deserves the Title of Best Perfume

I keep hearing different opinions about what the best perfume really is, and now I’m curious—how do people decide? Is it all about longevity, projection, brand name, or just personal taste? Do certain scents work better for specific seasons or occasions? And is an expensive bottle automatically better than a budget one? It feels like everyone has a different favorite, so how do you actually choose the ultimate fragrance? What matters most to you?