Why are diamond bolo bracelets becoming so popular for everyday wear in the USA?

I’ve noticed a growing trend around diamond bolo bracelets in U.S. jewelry and fashion discussions. Many brands are highlighting the bolo bracelet design because it’s adjustable, minimal, and easy to wear daily.

I’m especially curious about the rise of the moissanite bracelet as an alternative to traditional diamonds—people mention durability, sparkle, and comfort as key reasons. This style also seems to be promoted a lot around Valentine’s Day, likely because sizing isn’t an issue and it works well as a gift.